Free Resources
What Can We Help You With Today?
- Attracting Home Buyers (Finding the “Hole” in Your Local Market)
- Landing the Perfect Prospect (Increasing Margins with Marketing Strategies)
- Transforming Cold Leads into Hot Prospects (Part I of the Sales Process)
- Closing More Sales and Maximizing Profits (Part II of the Sales Process)
- Unleashing the Sales Power of Your Website (Capturing Leads and Creating Value with Your Website)
- Key Activities for Sales Success (Sales Management Tactics)
- Shoestring Advertising Ideas that Deliver Results (Realtor Outreach, Events, Off-line lead Generation)
Online Access To Proven & Practical Attracting Home Buyer Strategies for Home Builders And Remodelers
What About Women?
Consider this…
- “Women initiate 80% of all home-improvement purchase decisions, especially when it comes to big-ticket orders like kitchen cabinets, flooring and bathrooms.” (Forbes, 2003).
- “Women directly purchase or have controlling influence in the purchase of 91% of all new homes.” (Smith-Dahmer Associates, NAHB IBS).
- “95% of all construction companies are owned by men.” (NAHB).
If you’re a home builder or remodeler, or sell for one, you WANT to pay attention to these 5 buying stages. Play Part I of the video below…
Part II: Now that you understand a woman’s buying process, here’s a simple idea you can implement into your home building or remodeling sales process today! Play the video below to see how…
Online Access To Proven & Practical Landing the Perfect Prospect Strategies for Home Builders And Remodelers
You’ve heard of the 80/20 rule but have you heard of the 90/10 rule? It runs rampant in the housing industry and it’s effecting your business right now.
Play this video to find out how you can overcome the 90/10 rule…
“I’ve been through this before”- I hear a lot of so called “experts” boasting that they have the answers to our current market because they’ve been through this before back in 1974, 1981, 1991 or whenever the last recession was.
Let me say this- there are some timeless fundamentals to Landing Prospects that have not changed much.
However, let me ask you three questions…
- Were prospects shopping for homes and remodelers differently back in 1974, 1981, 1991 and 2001?
- Were prospects communicating differently?
- Were they using other sources of information to find and make housing decisions?
Play the video below to find out the key to finding your next buyer in today’s economy…
Online Access To Proven & Practical Transforming Cold Prospects into Hot Leads Strategies for Home Builders And Remodelers
There’s a good chance the sales process you’re currently using isn’t working for the following reasons:
- It’s company focused and your prospects are seemingly more interested in a low price than what you’ve been up to for the last 20 years (being a “quality family owned builder” just isn’t cutting it anymore!)
- You’re still closing for a homesite reservation, plan deposit or purchase agreement- at the wrong time
- You’re looking for your next ready, willing and able customer to call, email or walk in your door
- When that buyer does contact you- there is no established relationship (that’s why they’re so focused on price!)
This is called a One-Step Sales Process. It USED to work- when the market was a LOT different. Play the video below to see how a Multi-Step Marketing and Sales Process can revolutionize you sales process…
Online Access To Proven & Practical Closing More Sales Strategies for Home Builders And Remodelers
“Rick, my salespeople need training on how to close the sale.”
Ok Mr. Builder. Do they know how to open the sale?
New Home and Remodeling Sales, at it’s very core, is a process.
As you can see, closing is nearly at the end of the sales process. If you’re not setting up your close properly, it doesn’t matter when or how many times you ask for the sale- you’re not getting it!
Watch the videos below to see how the fundamentals to closing today have changed…
This second video details the exact questions your prospects need to have answered before they’ll buy from you. Play the video to find out how to set yourself up for the easiest close of your sales career…
Online Access To Proven & Practical Unleashing the Sales Power of Your Website Strategies for Home Builders And Remodelers
Most of us have made the mistake of reaching out to a web designer to help us design our new site. That’s actually the SECOND person you want to talk to. The first is a internet marketer.
Don’t know an internet marketer? No problem! Play the videos below to learn how to do it yourself.
Play The first video to show you where you need to be engaging your online visitors in their buying cycle.
Now that you’ve figured out how to make your web visitors click, find out the 3 things you need to accomplish to get them to call, email you back or stop by.
Play the video below to find out how to take a one way internet conversation and turn it into a sale
Online Access To Proven & Practical Key Activities for Sales Success Strategies for Home Builders And Remodelers
The first key activity for sales success, as an owner or manager, is hiring the right type of person to represent your company. The right person will bring in millions of dollars of PROFITABLE sales to your company.
The wrong person will COST you hundreds of thousands of dollars in lost sales and opportunities. Most home builders and remodelers have below average salespeople on their team for one reason- they don’t have a good hiring process so they put up with mediocrity.
I’ve personally reviewed thousands of resumes, interviewed hundreds and hired dozens. I’ve made just about every mistake you could make when hiring salespeople. However, when I follow the process outlined in the videos below I’ll make a good to great hire 85 – 95% of the time.
When hiring there’s no such thing as an exact science or a sure thing but you can follow certain steps to dramatically increase the odds of hiring a first rate salesperson. Watch the first video below to get an overview of the traits to look for AND the traits to avoid…
The second video reviews the 9 step process I follow when hiring a new salesperson. At each step I’ve given you some personal insight of what to look for and red flags you’ll want to avoid.
Online Access To Proven & Practical Shoestring Advertising Ideas that Deliver Results Strategies for Home Builders And Remodelers
How you advertise today is more critical than ever. Budgets are tight or in some cases non existent. Any mistakes can suck the life blood out of your marketing program.
The following two videos reveal the 9 areas of advertising I include with all my clients strategic marketing plans. The first video covers the first five advertising areas you need to be incorporating into your marketing plan…
The second video covers the last 4 areas of your advertising plan and give you some parameters to follow when implementing them.
