Online Access To Proven & Practical Attracting Home Buyer Strategies for Home Builders And Remodelers
Sign up now to get unlimited access to all the sales and marketing resources in the Game Day Coaching Club. For a taste of what we offer, take advantage of our free sample tutorials and articles by clicking on a sample Attracting Buyer resource below.
Getting Started
What About Women?
Consider this…
- “Women initiate 80% of all home-improvement purchase decisions, especially when it comes to big-ticket orders like kitchen cabinets, flooring and bathrooms.” (Forbes, 2003).
- “Women directly purchase or have controlling influence in the purchase of 91% of all new homes.” (Smith-Dahmer Associates, NAHB IBS).
- “95% of all construction companies are owned by men.” (NAHB).
If you’re a home builder or remodeler, or sell for one, you WANT to pay attention to these 5 buying stages. Play Part I of the video below…
Part II: Now that you understand a woman’s buying process, here’s a simple idea you can implement into your home building or remodeling sales process today! Play the video below to see how…
Attention Members- Please watch, download and implement the bonuses in chronological order!
60 Day Trial Bonus #1
Defining Value as it Relates to Your Buyer
The key to attracting buyers is understanding what they value and then positioning your company to offer it better than any of your competitors
60 Day Trial Bonus #2
Defining and Appealing to Different Types of Psychographic Profiles
There are 2 groups of consumers that build and remodel homes. This is what you need to do to appeal to either one
60 Day Trial Bonus #3
Principal vs Status Oriented Consumers
A side by side comparison of what appeals as it relates to neighborhoods, home design and merchandising your models
60 Day Trial Bonus #4
How to Build Your Target Market Profile
This tool will show you where to find the information and define the demographics of your target market so your offering will fit like a leather glove
60 Day Trial Bonus #5
Adjust Your Offering to Appeal to Your Target Market
If you’ve lost a sale or had a tough time selling a model or spec home this tool will help you analyze and determine your weak points
60 Day Trial Bonus #6
How to Determine What to Sell and Where to Sell it
This simple tool will take the guess work out of “What should I build, where should I build it and how much can I sell it for?”
60 Day Trial Bonus #7
Position Your Offering as a Value in the Eyes of Your Target Market
Make sure you are using 1 of these 9 strategies to position your offering as a better value against your competitors
60 Day Trial Bonus #8
You’ve Got the Information- Now What?
Use this form to put all your finding together so you can move forward with your plan
60 Day Trial Bonus #9
Do You Build it or do You Punt?
This is a great tool for salespeople to quickly and easily summarize information and make recommendations for building the next model or inventory home
Creating your target market “Tarket”
This is a trick marketers use to make all of their marketing and advertising campaigns more effective. I’ve added a very detailed example for you too
Home Builder & Remodeler Sales & Marketing Plan Template
Here is a MODERN plan you can use to layout how you’ll accomplish your sales goals. It comes with video tutorials and links to other resources you can use to put together a realistic and attainable plan.
Future tutorial
